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ZAPA - ICONE STUDIO
Head of design
2005-2008 - Paris
I was asked by this luxury fashion house to reinvent their second fashion line. I was allowed to develop the brand design, from logo to photography style. And together with the owners we determined the collection plan; 60% was developed in-house in our own workshop and 40% in Turkey and China.
I designed the collection and had an assistant to supervise the production and implementation. I traveled to Turkey and China to supervise the collection.
We have exhibited at various fashion fairs with this collection and there was an initial success. This adventure came to an end after a takeover by other owners and I was approached by a headhunter to work at my favorite brand (at the time) M&F Girbaud.
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